For whoever is running it

Pricing, hiring, margins and getting paid. Written for the person who stopped being fully on the tools and started being responsible for whether the week made money.

What your hourly rate actually needs to be

Most people price off what the bloke down the road charges. Here is the arithmetic that tells you what you need, which is usually a different number.

25 August 2026 · 7 min read

What your first hire actually costs

The wage is somewhere between half and two thirds of it. Here is the rest, and the number of billable hours they have to hit before they pay for themselves.

25 August 2026 · 8 min read

Getting paid without chasing

Chasing money is a symptom. The fix is almost always earlier in the job than the invoice — in what you wrote down, and when you sent it.

25 August 2026 · 6 min read

Coming off the tools

The hardest transition in the trade, and why the thing that made you good at the work is the thing that makes it difficult.

25 August 2026 · 7 min read

Drizzy

Give Drizzy a week

Seven days, no card. Delete him if he is useless.